Galaxy advert: background information

Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. Many people considered her as a fashion icon and model. She was a British actress, model, dancer and humanitarian. 

Galaxy has decided to incorporate Audrey within the advert from 1953 when she starred in the movie "Roman Holiday". With the use of CGI, the creators literally put Audrey in the advert; which goes along with the luxurious Italian set. This adds a sense of nostalgia to the more older audiences as they will be able to recognise her from her golden days.

As you can tell, Audrey is the main character of this advert. She is being perceived as a delightful character that is loved by all. In the advert, Audrey swiftly hops off the bus and takes the hat off the driver, she then placed it on the man in the car and sits in the back. Originally the two men are shocked but then a smile comes across their face. The smile suggests to the audience that the people around her share the same love for her that her viewers did many years ago

Intertextuality is when one media text refers to or includes media text of a different background.

Audrey is not the only recognisable face in this advert. Gregory Peck is seen driving Audrey into the distance. This relates to the movie that previously mentioned, "Roman Holiday". Many things also relate to the movie and the time that is was made. Things such as the clothing that Audrey is wearing all the way to the cars that surround them. The polka-dot dress that she is seen is was very common in those times. The way her hair is styled and the way her make up is added to the vintage feel.

Vladimir Propp stated that there were seven basic character functions when he analysed 100 fairy tales and that these were present in most narratives. 
In this advert, Audrey is considered as the "damsel in distress" as she is looking for another way to get to the destination. Gregory would be seen as the hero as she is helping her and guiding her along her  "quest". The bus driver could be seen as the donor, as he allowed her to take his hat. 

Todorov suggested that all narratives follow a three part structure.

They begin with equilibrium, where everything is balanced. Then they progress and something comes along (an issue arises) to disrupt that equilibrium. Finally a  resolution is reached, allowing a new equilibrium to be made. 

The advert follows the three part structure.The bus being delayed due to the crash is the thing the disturbs the balance which was the smooth journey. Gregory is the thing that fixes the disruption.

This advert shows the women looking for assistance from the man when chaos arises. This kind of gives the impression that she is unable to do anything without assistance. This kinda brings up the stereotype in those days that men were always the provider and that women couldn't be independent. This still can be seen in media productions in the modern day.  

The point of this advert is to encourage people of colour to donate blood. This is targeted at the BAME (black, Asian and minority ethnic) community. The producers made this advert so that people watching this will understand that blood from different ethnic groups is needed as there is a limited amount. This advert will convince people to donate the blood, therefore, supporting people of the same heritage. 

The NHS teamed up with MOBO (music of black origin) to make this campaign called "Represent". This name is significant as it is indicating that they want people to, in a way, represent their individual backgrounds but at the same time uniting as a whole.

The advert includes successes from minority groups such as famous female boxer, Nicola Adams, TV presenter and wheelchair basketball player Ade Adepitan Muslim model Mariah and Lady Lesurr herself. Along with the song, the video highlights the prosperity of people from these ethnic backgrounds. This would be incorporated to help motivate the people viewing, motivate them to become a success and motivate them to donate blood so that someone has an opportunity to become triumphant. 

Towards the end of the campaign advert, the camera slowly zooms into empty chairs. These are chairs used  when people donate blood. The fact that they are empty signifies the fact that not enough people of different racial backgrounds are not donating enough blood. The emptiness can also signify the loss of life from the result of people not getting the blood they need. 

In the video, it displays key conventions of a rap music video. One of the main ones that is noticeable is the use of a low angle shot. This is used to show a sense of power or establishment, to show that they are successful. This could motivate people to, one day, be successful as these people