Doctor Strange CSP

Disney and Marvel Studios are involved in the creation and production of Dr Strange.

Conglomerate ownership is when a large company owns other smaller companies. This is to gain maximum revenue. An example of this is Disney owns Marvel Studios.
In the UK the British Board of Film Classification (BBFC) regulate films. And gives them a rating of what age is appropriate for the movie shown. The age rating for Doctor Strange is 12A because it has moderate fantasy violence and injury detail which could be too graphic for younger audiences.

Doctor Strange was promoted to audiences through trailers, comics and video games which excited Marvel fans and encouraged them to watch the movie.

The estimated production budget for Doctor Strange was $165 million but the movie made $700 million, which is expected from a Marvel film. Overall the Doctor Strange movie was a success.

I, Daniel Blake: blog tasks

The style of ‘indie’ films is very different from Hollywood blockbusters, as the directors and producers have more creative input. They have an extremely small budget compared to Hollywood blockbusters.

Daniel stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of struggling people.  It is a drama that has a strong political message about Britain. It challenges the government and the way they treat UK citizens.

The film was directed by Ken Loach who is well known for directing political movies that challenge governments and people in power. Ken Loach directing this is very important as this is an example of star power is being put in use. Fans of Ken would want to watch this movie as they know his style and would be interested in what new, controversial movie he has produced.

there were 3 ways I, Daniel Blake was promoted; 

• ‘I, Daniel Blake’ was projected onto the Houses of Parliament
• The film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
• Organise free/‘pay what you can’ screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.

The film grossed £11 million which is great considering the fact that the estimated production value was estimated to be £2 million. Independent films have very different audiences compared to Hollywood films, both are very successful. I, Daniel Blake was a very successful movie as it made a profit on £9million 

Arctic Monkeys CSP

thanks to the rise of the internet, people generally watch videos on YouTube which is accessible on phones and tablets at home. P2P is when fans of an artist will share an album that they have downloaded so other fans could listen.

 The rise of the internet has allowed regular people to become huge stars. this is usually chosen by audiences, the more enjoyable someone/something is, the more viewers they get.

Fortnite hosted a digital concert for the artist 'Marshmellow' which connected over 10 million people within different lobbies that held 100 people each. This opportunity gave Marshmellow promotional opportunities and allows his songs to be heard by millions.


Arctic Monkeys: Industry

The Arctic Monkeys fist achieved success in 2005 where their song went straight to number 1 on the singles chart. They performed mini-gigs in places such as pubs and built a fan base. Social media sites such as MySpace helped them build a fanbase even more.


Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by their audience and gain new fans.

The Arctic Monkeys is a self-made band, who started off as school friends and made music together. Whereas One Direction is a manufactured band made on an entertainment show (Xfactor).
s differ from how One Direction was formed and became famous?

Technological convergence changed the music industry because it allows artists/bands such as Arctic Monkeys to share their music and gain new fans.



The internet has had a negative impact on traditional record companies. It is no longer their job to decide who becomes famous or now. This has caused some record companies to lose money.


Arctic Monkeys: Audience


The target audience for Arctic Monkeys is middle class, white people, usually above the age of 23. They would fit into the psychographics of the reformer or explorer.
Nostalgia is a key audience pleasure with the Arctic Monkeys. The music video has 80's lighting and is filmed on 80's cameras to give it the outdated aesthetic to make it look like a live TV performance on Top of the Pops.
Nostalgia is a pleasant feeling someone gets when they are reminded of something from the past. This video includes an aesthetic that gives audiences a nostalgic pleasure. 

The fans are positioned to see how music has changed and developed over the years and compare music from then to now. 

One Direction - History: Blog tasks

History of music videos


Music videos typically feature movement – often fast-paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.

 Intertextuality is when one media text references another media text Some include ones that give audiences a sense of nostalgia 

Music videos were used to sell artists or brands music. Some companies will spend a high amount of money to produce a video. This allowed certain musicians to become popular and well-known. Music videos appeared on TV channels such as MTV and were broadcasted to millions.  The music industry no longer has huge budgets but songs and music videos have become more accessible due to the rise of the internet and Digital media. Youtube allows fans to view music videos and music apps like Spotify make it easier to listen to the songs you love 

One Direction: Industry

One Direction is a UK boy band that was formed on the entertainment show 'X Factor'. After finishing the show, the boys signed a record deal with Syco Records (Simon Cowell's Record Lable). The song 'History' talks about the highlights of their career. The video also includes clips that were taken from the start of their career to the end. 

Simon Cowell and the record company have to make sure that the songs and videos produced are something that their fans will enjoy, to ensure sales.
Vertical integration is when one conglomerate owns different companies in the same chain of production.

Horizontal integration is when one company buys other companies at the same level of distribution

Audience

One Direction's target audience is young teenagers. The majority of their fans are girls. This can be seen in the music video 'History'. When the scenes of the concerts came up, nearly all of the audience were girls. 

 3 scenes of the video that would appeal to 1D fans;

• when the boys first auditioned to X Factor. This could bring back some memories for fans that supported them from the beginning.
• the scenes at the concert. The fact that this was included shows that One Direction loved their fans. A fan seeing this will feel appreciated
• The ending scene when they part their ways. This will give their fans closure.

Nostalgia is sentimentality for the past, typically for a period or place with happy personal associations. This video offers fans nostalgic moments as it focusses on key points in their career. It begins when their young and it ends when they are all grown. Personal relationships are offered through this music video. fans have built a connection with One Direction and this video puts that connection into the spotlight towards the end (concert scenes).