PPE Media Paper 2 Feedback

Unfortunately, I didn't reach my target grade. however, I did improve from the last PPE and I am proud of myself for that. I was 27 marks away from my target grade.


my results: 
Question1) 2/2marks
 question2) 8/8marks 


Question3) 4/12marks 
Side note: I need to stick to the question and make sure my points are actually relevant


Question4) 11/20 marks 
Side note: I feel as if the point I made were good. I just need to develop the ideas more  


Question5) 1/1marks 


Question6) 0/1marks 
Side note: I need to revise Newspaper conventions 


Question7) 10/20marks 
Side note: I left some ideas undeveloped and I didn't explain why the point was relevant. I also need to revise Galtung and Ruge news values. 


question8)6/20marks 
Side note: I need to read the questions properly so that I answer the right thing. 


question9)7/8marks
question10)4/6makrs
question11) 10/20marks

Things I need to improve on:

• Newspaper conventions 
• Silly spelling mistakes
• Focus on what the question is asking 
• Revise Galtung & Ruge 

PPE Media Paper 1 Feedback

Unfortunately, I didn't reach my target grade. however, I did improve from the last PPE and I am proud of myself for that. I was 22 marks away from my target grade.

my results: 
Question1) 0/1marks 
question2) 8/12marks 
Question3) 4/8marks
Question4) 4/12 marks 
Question5) 1/2marks 
Question6) 4/6marks
Question7) 3/6marks 
question8)2/2marks
question9)7/8marks
question10)4/6makrs
question11) 10/20marks

Things I need to improve on;

• Understanding what the questions asking
• Apply codes and theories (enigma, Blumber & Katz, Todorov etc) when answering questions
• Revise newspaper conventions 
• Mention other media products in specific types of questions

Apple Beats 1 Radio CSP: blog tasks

Background, industries and the impact of the internet

 How have our music listening habits changed since 1960?

Our music listening habits changed since 1960s. More radio stations are broadcasting; they are also available to download on demand. Lastly they've improved the quality by moving from AM to FM and now to Digital Audio Broadcasting

Apple Beats 1 Radio is a free live streaming global radio. It launched in 2015 and it is wholly owned by Apple. It claims to work across genres but often focuses on indie and rap music.

Beats 1 Radio, iTunes and Apple Music is all owned by Apple. ITunes is all about media ownership; it allows you to have a digital library for music and other media such as movies and TV series. It does not require a subscription to use. Beats 1 Radio is an internet-based global radio station which is free to use, unless you want to listen on demand, which then you would have to have an Apple Music subscription. Apple Music is a streaming service, similar to spotify, that allows you to listen to music, but you don't own any of the music. 

Apple Beats 1 Radio was a marketing tool to help promote Apple Music. When you want to listen to music on demand you will have to have an apple music subscription. This invites new customers. 

 Apple chose the three selected DJs for launch because they brought their own fan base as they are well known singers and they knew what the audience liked to listen to most. 

 This differs from using spotify as DJ's allow for a connection with the audience and allows for personal relationships in terms of Blumber & Kats 

Beats 1 Radio give apple the power to make new artists because they include positive responses and opinions about a singer’s music. This will encourage new people to listen to that artist music or the genre of music they produce. The audiences trust the hosts so they would most likely listen to the songs they recommend  

The industry experts think it's a success because they get a huge amount of views and are able to connect with them through the phone calls across the radio. Engagement with audiences allows for a more successful brand 

Audience

The target audience for Beats 1 and Julia Adenuga are18-28 year olds who enjoys listening to grime and hip-hop.

People listen to Beats 1 because they have young DJs that can relate to the target audience. In terms of uses and gratifications theory personal relationships offered between audiences and hosts. Audiences can also relate to the DJ's as they are young and are able to connect with them through music.

 The audience can actively interact with the Apple Beats 1 Radio because they can join calls and voice their opinions.

Apple Beats 1 is aimed at a niche audience because they play music that not everyone can relate to (like adults) and listen to but from a teenagers perspective, radio 1 would be very popular. 

I think Apple Beats 1 Radio will be popular with young audiences and streaming services in the future of audio-based media because they can listen to music without adverts or DJs expressing their opinions and if they want to they can download a podcast.

Radio 1 Launch CSP: blog tasks


Historical, social and cultural context

BBC Radio Home, BBC Radio Light and BBC Third was all offered to the public, by BBC, before 1967.The BBC reorganised and renamed their radio channels. For example he Light Programme was split into two. Radio 1 was for "popular" music, whereas Radio 2 was for "easy listening".

Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license. To avoid breaking the law, hosts of pirate radio would sail out of the UK's national boundary. Pirate radio was very popular to teens as the stations played music that was enjoyed by them. This was later stopped as the UK finally outlawed pirate radio stations. 

The hosts of pirate radio soon moved over to Radio 1, many fans were not happy with this, as Radio 1 was seen as "uncool".  However, Radio 1 began to play music targeted at teens which attracted young audiences. The first host of Radio 1 was a previous host on pirate radio, this upset a few traditional Radio 1 hosts. 

'Needle Time' meant they could only play five hours of music per day. Pirate Radio did not have these restrictions. This was a problem for BBC Radio because they wasn't allowed to provide music for 24hrs like the Pirate radio stations

BBC Radio 1 offered different content to previous BBC Radio Stations by gaining the target audience of young people and supplying them with popular and easy listening music. This was an attempt to copy Pirate radio stations as they were popular.

The first presenter of BBC Radio 1 was Tony Blackburn. Audience loved him because of his funny commentary and witty jokes. Tony took certain aspects from pirate radio to engage with listeners, such as commentary over music. 

Audience and industry

The target audience for BBC Radio 1 in 1967 was young adults and teens (16 - 28yrs)

Radio 1 struggled to attract the younger audience as the radio tended to provide things for younger audiences. The radio stations catered more to older audiences. 

• entertainment/diversion - through music and gossip with celebs.
• information/surveillance - about the world around them, such as weather and news updates 
• personal relationships - through the DJ, the audiences can engage with the DJ

BBC is funded by people that pay the licence fee 

The preferred reading would've been that the new station was cool and worth the listen for younger audiences.The oppositional reading would've been that the show was trying to be something it wasn't, and that the station was too conservative and old-fashioned to efficiently keep up with trends and changes in popular music.

Improved statement of intent

Statement of Intent.

Introduction:

 My Sci-fi drama, which is called Break the System. The story follows a girl named Eden (our protagonist), who lives in a town alone. Eden is a survivor and is the only person that wasn't affected by the "experiment". The idea was introduced by the government and was tested on residents that lived in a small town. All participants would have a chip that has been implanted in an area behind their ear. The creators of this experiment promised a once in a lifetime experience to test new & advanced technology. They stated that this chip would offer them new advantages in their life - but on one condition, they would have to move out of town, where most of them grew up, and move into the facilities that the government provided. Large houses, eccentric cars and luxury accommodation were promised.   The idea excited the people around her but Eden knew something was wrong, they told her she was crazy - little did they know, she was correct, they were sold false dreams. The plan is corrupt. The government introduced this as a way to control people; the chip monitors their every move and allows them to manipulate their residents. They knew that people would react well to this, so they promised them a better life. This idea was tested on a small town initially but soon the government plans to broaden the number of people with a chip.  It’s up to Eden to safe her loved ones and protects the world from corruption. The government watches how you react - for both research purposes and entertainment.  A few months after the idea was introduced, all residents of the town left with their luggage in their hand and set off to the centre. All accept one. Eden wasn't aware that her family and friends had left. She was alone. My story focuses on a young girl feels that she is trapped, suffocated by the world she is living in. She wonders around her neighbourhood. Being there is a constant reminder of what she has lost.

 My 2-minute episode will end on a cliff-hanger to make the audience want more, it will also make them question and ponder over different possible scenarios. My production will be the first two minutes of the “pilot” (the first episode) it will end and on a cliff-hanger to keep the viewers engaged and enticed to see what happens to Eden.

Media Language and Representation:

My short sequence will be filmed in 2-3 different locations; I will try to limit the number of locations to avoid over complication. My production will include only one character. The rest of the people will just be extras or members of the public. I intend to use a non-diegetic voiceover to set the scene and make the TV drama more understandable to the audience, non-diegetic soundtracks will be used also to create tension at some point in the sequence, preferably in the scenes where the protagonist is running, to build pace. Diegetic sounds such as footsteps from the character running and other outdoor sounds. In terms of cameras shots, I will use a variety of angles and shots which allow the audience to gain full understanding, such as big close-ups on where the chip was inserted and close-ups on protagonists’ feet when she is running.  Pans will be included to give it a professional touch.

In terms of representation, my character breaks the stereotypes placed on some females. Usually, in TV shows and movies, a male lead is included. However, in my production, the sequence will feature a female lead; by doing this, my character subverts the stereotype of women.  Eden being a teenager also breaks some stereotypes placed on teenagers. My character is independent and doesn’t follow “trends” shared through the internet. In this case, the trend is or was the chip, which was introduced and shared through social media. Eden subverts stereotypes of teenagers that are usually heavily influenced by social media and others around them

Audience:

I believe that my story will be suitable for a wide range of people. From infant to adults, this show could bring a lot of excitement from its scenes. I would say it is a more family-friendly version of the famous series called “Black Mirror” on Netflix. In each episode of Black Mirror, it focuses on different scents where technology is more advanced than it is today. I believe that my 2minute clip will be quite familiar to audiences as it would be filmed in some recognisable places. My sequence will have some audiences question whether this could happen later on in the future. Technology is advancing day by day and with us being a society heavily influenced by social media and phones, it could be a matter of time until we are completely controlled by special intelligence.

In terms of Blumber & Katz Uses and Gratifications theory, my production will offer audiences diversion & entertainment. Eden's situation is different from any that they have ever seen. Audiences will be able to experience escapism from their everyday life whilst watching this.

Doctor Strange CSP

Disney and Marvel Studios are involved in the creation and production of Dr Strange.

Conglomerate ownership is when a large company owns other smaller companies. This is to gain maximum revenue. An example of this is Disney owns Marvel Studios.
In the UK the British Board of Film Classification (BBFC) regulate films. And gives them a rating of what age is appropriate for the movie shown. The age rating for Doctor Strange is 12A because it has moderate fantasy violence and injury detail which could be too graphic for younger audiences.

Doctor Strange was promoted to audiences through trailers, comics and video games which excited Marvel fans and encouraged them to watch the movie.

The estimated production budget for Doctor Strange was $165 million but the movie made $700 million, which is expected from a Marvel film. Overall the Doctor Strange movie was a success.

I, Daniel Blake: blog tasks

The style of ‘indie’ films is very different from Hollywood blockbusters, as the directors and producers have more creative input. They have an extremely small budget compared to Hollywood blockbusters.

Daniel stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of struggling people.  It is a drama that has a strong political message about Britain. It challenges the government and the way they treat UK citizens.

The film was directed by Ken Loach who is well known for directing political movies that challenge governments and people in power. Ken Loach directing this is very important as this is an example of star power is being put in use. Fans of Ken would want to watch this movie as they know his style and would be interested in what new, controversial movie he has produced.

there were 3 ways I, Daniel Blake was promoted; 

• ‘I, Daniel Blake’ was projected onto the Houses of Parliament
• The film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
• Organise free/‘pay what you can’ screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.

The film grossed £11 million which is great considering the fact that the estimated production value was estimated to be £2 million. Independent films have very different audiences compared to Hollywood films, both are very successful. I, Daniel Blake was a very successful movie as it made a profit on £9million 

Arctic Monkeys CSP

thanks to the rise of the internet, people generally watch videos on YouTube which is accessible on phones and tablets at home. P2P is when fans of an artist will share an album that they have downloaded so other fans could listen.

 The rise of the internet has allowed regular people to become huge stars. this is usually chosen by audiences, the more enjoyable someone/something is, the more viewers they get.

Fortnite hosted a digital concert for the artist 'Marshmellow' which connected over 10 million people within different lobbies that held 100 people each. This opportunity gave Marshmellow promotional opportunities and allows his songs to be heard by millions.


Arctic Monkeys: Industry

The Arctic Monkeys fist achieved success in 2005 where their song went straight to number 1 on the singles chart. They performed mini-gigs in places such as pubs and built a fan base. Social media sites such as MySpace helped them build a fanbase even more.


Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by their audience and gain new fans.

The Arctic Monkeys is a self-made band, who started off as school friends and made music together. Whereas One Direction is a manufactured band made on an entertainment show (Xfactor).
s differ from how One Direction was formed and became famous?

Technological convergence changed the music industry because it allows artists/bands such as Arctic Monkeys to share their music and gain new fans.



The internet has had a negative impact on traditional record companies. It is no longer their job to decide who becomes famous or now. This has caused some record companies to lose money.


Arctic Monkeys: Audience


The target audience for Arctic Monkeys is middle class, white people, usually above the age of 23. They would fit into the psychographics of the reformer or explorer.
Nostalgia is a key audience pleasure with the Arctic Monkeys. The music video has 80's lighting and is filmed on 80's cameras to give it the outdated aesthetic to make it look like a live TV performance on Top of the Pops.
Nostalgia is a pleasant feeling someone gets when they are reminded of something from the past. This video includes an aesthetic that gives audiences a nostalgic pleasure. 

The fans are positioned to see how music has changed and developed over the years and compare music from then to now. 

One Direction - History: Blog tasks

History of music videos


Music videos typically feature movement – often fast-paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.

 Intertextuality is when one media text references another media text Some include ones that give audiences a sense of nostalgia 

Music videos were used to sell artists or brands music. Some companies will spend a high amount of money to produce a video. This allowed certain musicians to become popular and well-known. Music videos appeared on TV channels such as MTV and were broadcasted to millions.  The music industry no longer has huge budgets but songs and music videos have become more accessible due to the rise of the internet and Digital media. Youtube allows fans to view music videos and music apps like Spotify make it easier to listen to the songs you love 

One Direction: Industry

One Direction is a UK boy band that was formed on the entertainment show 'X Factor'. After finishing the show, the boys signed a record deal with Syco Records (Simon Cowell's Record Lable). The song 'History' talks about the highlights of their career. The video also includes clips that were taken from the start of their career to the end. 

Simon Cowell and the record company have to make sure that the songs and videos produced are something that their fans will enjoy, to ensure sales.
Vertical integration is when one conglomerate owns different companies in the same chain of production.

Horizontal integration is when one company buys other companies at the same level of distribution

Audience

One Direction's target audience is young teenagers. The majority of their fans are girls. This can be seen in the music video 'History'. When the scenes of the concerts came up, nearly all of the audience were girls. 

 3 scenes of the video that would appeal to 1D fans;

• when the boys first auditioned to X Factor. This could bring back some memories for fans that supported them from the beginning.
• the scenes at the concert. The fact that this was included shows that One Direction loved their fans. A fan seeing this will feel appreciated
• The ending scene when they part their ways. This will give their fans closure.

Nostalgia is sentimentality for the past, typically for a period or place with happy personal associations. This video offers fans nostalgic moments as it focusses on key points in their career. It begins when their young and it ends when they are all grown. Personal relationships are offered through this music video. fans have built a connection with One Direction and this video puts that connection into the spotlight towards the end (concert scenes). 

Newspapers: The Times case study

Newspapers: The Times case study

Language

The main stories on the front pages are:

• "Scots want to remain in the UK, new poll reveals" which focuses on the referendum in which Scotland decided to stay apart of the UK.
• "Google: we won't remove a video that attacks Jews" this story focuses on google not deciding to take down an anti-Semitic video which includes the leader of the Ku Klux Klan

The main stories inside pages are;

• "Muirfield welcomed back to open after vote allows in women golfers" This story focuses the all-male golf club finally allows women in. 
• "Transgender fell-runner jailed for stabbing official" this story focuses on a transgender woman that has been sent to prison.

A large picture of Angelina Jolie is the main image on the cover of The Times. This is the first thing a potential customer would see along with the headline "Scots want to remain in the UK" Featuring a well-known actress who is also attractive will catch the eye of customers.

The Times is aimed at the wealthy, educated, and middle-high class people. This is evident in the language used and the quantity of text. The high level, sophisticated vocabulary would only be understood by someone who is well educated. An indication of wealth is from the pug "best places to live in Britain" which features a large expensive house.

In relation to political beliefs, The Times supports the Conservative Party and is against anything related to Labour. The Times will act as a voice for the rich, educated and wealthy.

                                                                                                                                                  

Audience

The Times' target audience is people aged 55 or over. in terms of social class, The Times is aimed at ABC1 classes. The front page would appeal to their target audience as it features things such as politics, expensive housing and other things that support right-wing ideas. Seeing as the majority of readers are over 55, they will be accustomed to traditional values; in this case, men being more dominant. The Muirfield story would interest readers as they would want to know what is causing disruption to the way things used to be.

Applying Blumler & Katz Uses and Gratifications theory:

• Surveillance: the main reason we read newspapers is to find out what is going on in the world around us. The Times allows readers to know about politics, current affairs and more.
• Entertainment: One of the main reasons we read newspapers is for entertainment. An example of this would be crosswords or cartoons. In reference to The Times, the reader will see information about Angelina Jolie and luxurious places to stay.
• Personal Identity: the newspaper you read what type of person are. The reader could potentially relate or agree to the points put forward by the newspaper. 

Representation

The Times features a story about Scotland wanting to remain in the UK. The Times seems in favour of this. The Times represents GB as being unified. 

The Times didn't seem in favour of the Muirfield golf club becoming exclusive to both genders. Certain phrases used highlights this. The fact that they are against it shows that they still believe in traditional values along with the older audiences.

Big companies have been talked down upon by The times. It is clear to say that the writer of the Times is against companies. Some of the hatred toward these companies is sometimes linked to their opposing party.

The Times focusses on a transgender woman who is jailed for stabbing someone. Throughout the article The Times avoids using personal pronouns such as "she" or "her". Which suggests that they are anti LGBTQ+ and believing traditional ideologies.

Industries

The Times is owned by the News UK. The News Corporation is a conglomerate mostly owned by Rupert Murdoch (Australian businessman with interests such as Fox network in the USA and Sky Television in the UK)

The Time's sold over 800,000 papers in the 1990s but in 2018 is decreased by 430,000 with a circulation of 430,000. Which is the result of the rise of the internet? Newspapers are being bought less as most news is conceived through the internet. As a result of this, The Times is beginning to move towards a multi-platform landscape.

Factors that make news most likely to be on the front page: 

• Immediacy, has it happened recently?
• Negativity, is it bad news?
• Familiarity, is it relatively close to us in Britain?

Blog tasks: Daily Mirror case study

Language

Masthead: The title of a newspaper or magazine at the head of the first or editorial page.
Incentive: A thing on the newspaper that motivates or encourages someone to do something.
Pug: A type of incentive which is placed on the cover to make something stand out. 
Splash Head:
Slogan: A short and striking or memorable phrase used in advertising
Dateline: a line at the head of a dispatch or newspaper article showing the date and place of writing
Kicker: A line of newspaper typeset above a headline intended to provoke interest readers
Byline: The byline on a newspaper or magazine article gives the name of the writer of the article
Standfirst: Journalism an introductory paragraph in an article, printed in larger or bolder type or in capitals, which summaries the article.

One copy of the Daily Mirror retails for 70p. The main story of the CSP edition of the Daily mirror is "Fraud Cops Grill Tory MP". Although is is the main story, it only takes up a third of a page. The rest of the front page is taken up by the "Cheltenham Festival". This promotion includes a £5 discount which is used to bring in more customers. This advertisement would appeal to the working class. 

Audience

The target for the daily mirror would be C1, C2, D & E, this is because the mirror it contains soft news and human interests in which must working class people will be drawn to. The phrase "Prey and Display" is a play on words with the phrase "pay and Display" in reference to parking. This will interest readers as they will be able to relate to it. 
A reader might enjoy the Daily Mirror because of multiple Uses and Gratifications from Blumer & Katz theory:

• Surveillance -so audiences are informed on what's going on in the world around them. It also gives them the opportunity to find out the latest gossip/scandal.
• Entertainment - The readers can enjoy reading the opinions of others, reading cartoons or completing crosswords.
• Personal Identity - The personal tone of the writing reinforces the paper's ethos that it is speaking for the people.
• Social interaction and interest - Betting and watching sports can create opinions and social interaction with others.

Newspapers are read by older audiences as it is traditional as newspapers were common in the olden times  

Print newspaper generally is read by an older audience because it's traditional and it's easier for them to read a newspaper rather than trying to figure out how to interact with a phone.

Representation

How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
The headline for the Daily Mirror is 'Fraud Cops Grill Tory MP' The Daily Mirror used this title to put shame on the conservatives as the Dialy Mirror is a biased newspaper that goes against the Conservative party.

The Daily Mirror included an article focussing on a golf club that is now admitting female members. the language used in this article shows that they are in favour of this new idea. 

The Daily Mirror contains soft news such as human interests and celebrity gossip. An example of this would be the 'Prey and Display' article that focuses on ticket wardens and how they abuse their power. The readers of the Daily Mirror would be interested in this story as it relates to them.

The Daily Mirror represents the older people as being more interested in political news as most people who read the it are 65+. The fact that is a newspaper would attract older customers as it is the more traditional intake of news

Industries

The Daily Mirror is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Reach plc  which was formerly called trin ity mirror


Comparing the The Daily Mirror's circulation in  1990 to 2019, there is a decrease of 500,000. Other newspaper companies numbers have decreased due to the rise of the internet. News can now be accessed at any time and anywhere thanks to the interner. However, the Daily Mirror has realoised this  and they have producedd an online version of the tabloid itself.

IPSO stands for 'Independent Press Standards Orginsation' and it regulate the newspaper and magazine industry in the UK. Some people would likestroner regulation of british newspapers because some get away with derogatory language that could offend some readersz.