Always "Like A Girl" campaign

In this advert, there are noticeable key conventions. Such as dialogue between the girls and the director, mise-en-scene, the slogan and obviously the logo of the product. This advert also contains a call to action and a way to support the campaign through social media.

During the ad, the question "what does it mean to do something 'Like A Girl'? " is being asked. This has been put in place to make the audience watching the ad to think about what they personally think it means. By the end of the advert or potentially during they will understand what the true meaning of doing something 'like a girl' means.

This advert includes several girls being asked about their views and opinions on the issue being raised. The producers choice to use girls of different ages and races is used to make the audience understand that the opinions being expressed come from all different type of girls.

The music used towards the end sounds inspiring. The purpose of this is to motivate girls to become something and someone more than just a stereotype

at the end of the video, Always' social media platforms and hashtags are displayed. This is there so the advert can become more popular and more people can view it. 

This advert makes women be seen as strong and independent. It shows that women and girls can do anything just as good as a boy can. 

I believe that this campaign was such a success because it highlighted women's strength, which most things in society don't tend to do. Although there were key conventions used within it, it wasn't like any other advert seen before. It was original, and it challenged the common stereotype place on women and young girls throughout society 

Gender stereotypes in advertising

1950's: This advert is promoting cosmetics made for women. The main image is of Marilyn Monroe, she was a famous American actress in the 50s-60s. She was considered as a beauty icon. However, it could be argued that these images could make women feel like they have to look a certain way to be accepted by men in society. The small image in the corner features a group of men surrounding a woman who seems innocent. The men are looking at the woman as if they are judging and critiquing her face. This creates an occuring thought in peoples minds that you have to be accepted by men. 

2000s: This is an ad used to promote a product used in the kitchen. I chose these two advertising as they both aim to sell the product and they both contain quite sexist and offensive text within. In the advertisement on the left, it says that  "the only thing that cooks better (than the product) is a woman". Some people might say that this is crediting women by saying that they are really good at cooking. However, I and many others would agree that this does not. It subtly hints that women's speciality is cooking which reinforces the stereotype that women do not have any duties than to cook and clean.  The second advert contains text that is more offensive and more direct with what they are trying to say. The message "enjoy your time out of the bedroom" gives an indication that the creator of this advert assumes that women only ever belong in two rooms; the kitchen and the bedroom. The bedroom for the obvious reason to please their husbands and the kitchen to feed their family.

1950s - 2000s

Personally, I believe that the representations of women through the years have changed as not many people believe that women have one role to play "the housewife" whereas in the 50s that was an ideal and glamorised lifestyle for a woman. Although the adverts that I chose for both times are both stereotypical, the minds of the people in society have changed.

The advert to promote the product 'Omo' was produced in 1950, most women were portrayed as housewives that had no other priorities than cleaning and providing for their husbands and children.

The fact that the heading is written in big, bold writing makes it stand out. The white bubble that the text is written in also makes the slogan more eye-catching 

Her sleeves rolled up gives an indication that she has been working hard. This links to the stereotype that was already mentioned. The fact that she is wearing heavy makeup could be an indication that women were required to look a certain way. The "girly" look was considered as the only look that a woman should have. The shocked look on her face is used to show that she is surprised yet delighted of how clean her clothes are.

The picture in the bottom right corner is there so that the public becomes familiar with the product. This makes it easier for them to find and purchase the product in the store.

The repetition of the word "bright" or the phrase "makes white bright" subtly persuades the public to purchase the product. This reinforces into the public mind that this product is of good quality.

The producers would want the audience, in 1955, to have live with the idea that it is a woman's duty to clean and work around the house; whereas men should be occupied by their job and career. However, a modern audience could perceive this advert as offensive towards women as it gives off the idea that that's a woman only job

This advert reinforces the stereotype that women are only meant for cleaning and working around the house. The heavy makeup whilst at home also indicates that woman would have to remain pretty to be accepted by society.

WWW: Two good case studies – you have picked out some really interesting aspects of both magazines. The fact you’ve looked at the impact of cover lines in other copies of Tatler is a very good sign – it’s that in-depth knowledge that will really help you in the exam.

EBI: For both case studies, you are missing Stuart Hall’s reception theory (preferred and oppositional readings). This is a crucial exam theory and it may well appear in a question – even if it doesn’t, a top-level student should be trying to use this theory when analysing media products anyway!

The preferred reading of Tatler would be the creators of would want the magazine to be relatable to people of a richer background. If it's more relatable, it will make the audience want to buy the product as it will interest them more. The oppositional reading is that Tatler does not feature things that apply to other groups, which is understandable because of the target audience -but to an extent. The fact that this magazine is limited to the type of people that can relate to it means that potential customers are lost.

Introduction to advertising: blog task

The picture of the product is used to remind the public and make them familiar with the product that is advertised. The slogan clear and visible used at the bottom of the advertisement stands out against the bright red background. "a lighter way to enjoy chocolate" will make the Malteasers appealing to the public as it will make them think that they can eat the chocolate without feeling guilty about eating unhealthy foods.