The slogan "tasted good, does good" will make this product appealing to the public as it will convince them that they will be able to get good nutrition and one of their 5-a-day also with the experience of a great tasting drink. The background contains an image of agricultural grounds. This is used to illustrate to the public that the ingredients in the product are fresh from nature and it doesn't contain any artificial colours or flavouring. The halo in the logo also is in place to remind us of how "innocent" the product is.
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