The advert to promote the product 'Omo' was produced in 1950, most women were portrayed as housewives that had no other priorities than cleaning and providing for their husbands and children.

The fact that the heading is written in big, bold writing makes it stand out. The white bubble that the text is written in also makes the slogan more eye-catching 

Her sleeves rolled up gives an indication that she has been working hard. This links to the stereotype that was already mentioned. The fact that she is wearing heavy makeup could be an indication that women were required to look a certain way. The "girly" look was considered as the only look that a woman should have. The shocked look on her face is used to show that she is surprised yet delighted of how clean her clothes are.

The picture in the bottom right corner is there so that the public becomes familiar with the product. This makes it easier for them to find and purchase the product in the store.

The repetition of the word "bright" or the phrase "makes white bright" subtly persuades the public to purchase the product. This reinforces into the public mind that this product is of good quality.

The producers would want the audience, in 1955, to have live with the idea that it is a woman's duty to clean and work around the house; whereas men should be occupied by their job and career. However, a modern audience could perceive this advert as offensive towards women as it gives off the idea that that's a woman only job

This advert reinforces the stereotype that women are only meant for cleaning and working around the house. The heavy makeup whilst at home also indicates that woman would have to remain pretty to be accepted by society.