Blog tasks: Daily Mirror case study

Language

Masthead: The title of a newspaper or magazine at the head of the first or editorial page.
Incentive: A thing on the newspaper that motivates or encourages someone to do something.
Pug: A type of incentive which is placed on the cover to make something stand out. 
Splash Head:
Slogan: A short and striking or memorable phrase used in advertising
Dateline: a line at the head of a dispatch or newspaper article showing the date and place of writing
Kicker: A line of newspaper typeset above a headline intended to provoke interest readers
Byline: The byline on a newspaper or magazine article gives the name of the writer of the article
Standfirst: Journalism an introductory paragraph in an article, printed in larger or bolder type or in capitals, which summaries the article.

One copy of the Daily Mirror retails for 70p. The main story of the CSP edition of the Daily mirror is "Fraud Cops Grill Tory MP". Although is is the main story, it only takes up a third of a page. The rest of the front page is taken up by the "Cheltenham Festival". This promotion includes a £5 discount which is used to bring in more customers. This advertisement would appeal to the working class. 

Audience

The target for the daily mirror would be C1, C2, D & E, this is because the mirror it contains soft news and human interests in which must working class people will be drawn to. The phrase "Prey and Display" is a play on words with the phrase "pay and Display" in reference to parking. This will interest readers as they will be able to relate to it. 
A reader might enjoy the Daily Mirror because of multiple Uses and Gratifications from Blumer & Katz theory:

• Surveillance -so audiences are informed on what's going on in the world around them. It also gives them the opportunity to find out the latest gossip/scandal.
• Entertainment - The readers can enjoy reading the opinions of others, reading cartoons or completing crosswords.
• Personal Identity - The personal tone of the writing reinforces the paper's ethos that it is speaking for the people.
• Social interaction and interest - Betting and watching sports can create opinions and social interaction with others.

Newspapers are read by older audiences as it is traditional as newspapers were common in the olden times  

Print newspaper generally is read by an older audience because it's traditional and it's easier for them to read a newspaper rather than trying to figure out how to interact with a phone.

Representation

How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
The headline for the Daily Mirror is 'Fraud Cops Grill Tory MP' The Daily Mirror used this title to put shame on the conservatives as the Dialy Mirror is a biased newspaper that goes against the Conservative party.

The Daily Mirror included an article focussing on a golf club that is now admitting female members. the language used in this article shows that they are in favour of this new idea. 

The Daily Mirror contains soft news such as human interests and celebrity gossip. An example of this would be the 'Prey and Display' article that focuses on ticket wardens and how they abuse their power. The readers of the Daily Mirror would be interested in this story as it relates to them.

The Daily Mirror represents the older people as being more interested in political news as most people who read the it are 65+. The fact that is a newspaper would attract older customers as it is the more traditional intake of news

Industries

The Daily Mirror is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Reach plc  which was formerly called trin ity mirror


Comparing the The Daily Mirror's circulation in  1990 to 2019, there is a decrease of 500,000. Other newspaper companies numbers have decreased due to the rise of the internet. News can now be accessed at any time and anywhere thanks to the interner. However, the Daily Mirror has realoised this  and they have producedd an online version of the tabloid itself.

IPSO stands for 'Independent Press Standards Orginsation' and it regulate the newspaper and magazine industry in the UK. Some people would likestroner regulation of british newspapers because some get away with derogatory language that could offend some readersz.