Apple Beats 1 Radio CSP: blog tasks

Background, industries and the impact of the internet

 How have our music listening habits changed since 1960?

Our music listening habits changed since 1960s. More radio stations are broadcasting; they are also available to download on demand. Lastly they've improved the quality by moving from AM to FM and now to Digital Audio Broadcasting

Apple Beats 1 Radio is a free live streaming global radio. It launched in 2015 and it is wholly owned by Apple. It claims to work across genres but often focuses on indie and rap music.

Beats 1 Radio, iTunes and Apple Music is all owned by Apple. ITunes is all about media ownership; it allows you to have a digital library for music and other media such as movies and TV series. It does not require a subscription to use. Beats 1 Radio is an internet-based global radio station which is free to use, unless you want to listen on demand, which then you would have to have an Apple Music subscription. Apple Music is a streaming service, similar to spotify, that allows you to listen to music, but you don't own any of the music. 

Apple Beats 1 Radio was a marketing tool to help promote Apple Music. When you want to listen to music on demand you will have to have an apple music subscription. This invites new customers. 

 Apple chose the three selected DJs for launch because they brought their own fan base as they are well known singers and they knew what the audience liked to listen to most. 

 This differs from using spotify as DJ's allow for a connection with the audience and allows for personal relationships in terms of Blumber & Kats 

Beats 1 Radio give apple the power to make new artists because they include positive responses and opinions about a singer’s music. This will encourage new people to listen to that artist music or the genre of music they produce. The audiences trust the hosts so they would most likely listen to the songs they recommend  

The industry experts think it's a success because they get a huge amount of views and are able to connect with them through the phone calls across the radio. Engagement with audiences allows for a more successful brand 

Audience

The target audience for Beats 1 and Julia Adenuga are18-28 year olds who enjoys listening to grime and hip-hop.

People listen to Beats 1 because they have young DJs that can relate to the target audience. In terms of uses and gratifications theory personal relationships offered between audiences and hosts. Audiences can also relate to the DJ's as they are young and are able to connect with them through music.

 The audience can actively interact with the Apple Beats 1 Radio because they can join calls and voice their opinions.

Apple Beats 1 is aimed at a niche audience because they play music that not everyone can relate to (like adults) and listen to but from a teenagers perspective, radio 1 would be very popular. 

I think Apple Beats 1 Radio will be popular with young audiences and streaming services in the future of audio-based media because they can listen to music without adverts or DJs expressing their opinions and if they want to they can download a podcast.