I, Daniel Blake: blog tasks

The style of ‘indie’ films is very different from Hollywood blockbusters, as the directors and producers have more creative input. They have an extremely small budget compared to Hollywood blockbusters.

Daniel stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of struggling people.  It is a drama that has a strong political message about Britain. It challenges the government and the way they treat UK citizens.

The film was directed by Ken Loach who is well known for directing political movies that challenge governments and people in power. Ken Loach directing this is very important as this is an example of star power is being put in use. Fans of Ken would want to watch this movie as they know his style and would be interested in what new, controversial movie he has produced.

there were 3 ways I, Daniel Blake was promoted; 

• ‘I, Daniel Blake’ was projected onto the Houses of Parliament
• The film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
• Organise free/‘pay what you can’ screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.

The film grossed £11 million which is great considering the fact that the estimated production value was estimated to be £2 million. Independent films have very different audiences compared to Hollywood films, both are very successful. I, Daniel Blake was a very successful movie as it made a profit on £9million