Arctic Monkeys CSP

thanks to the rise of the internet, people generally watch videos on YouTube which is accessible on phones and tablets at home. P2P is when fans of an artist will share an album that they have downloaded so other fans could listen.

 The rise of the internet has allowed regular people to become huge stars. this is usually chosen by audiences, the more enjoyable someone/something is, the more viewers they get.

Fortnite hosted a digital concert for the artist 'Marshmellow' which connected over 10 million people within different lobbies that held 100 people each. This opportunity gave Marshmellow promotional opportunities and allows his songs to be heard by millions.


Arctic Monkeys: Industry

The Arctic Monkeys fist achieved success in 2005 where their song went straight to number 1 on the singles chart. They performed mini-gigs in places such as pubs and built a fan base. Social media sites such as MySpace helped them build a fanbase even more.


Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by their audience and gain new fans.

The Arctic Monkeys is a self-made band, who started off as school friends and made music together. Whereas One Direction is a manufactured band made on an entertainment show (Xfactor).
s differ from how One Direction was formed and became famous?

Technological convergence changed the music industry because it allows artists/bands such as Arctic Monkeys to share their music and gain new fans.



The internet has had a negative impact on traditional record companies. It is no longer their job to decide who becomes famous or now. This has caused some record companies to lose money.


Arctic Monkeys: Audience


The target audience for Arctic Monkeys is middle class, white people, usually above the age of 23. They would fit into the psychographics of the reformer or explorer.
Nostalgia is a key audience pleasure with the Arctic Monkeys. The music video has 80's lighting and is filmed on 80's cameras to give it the outdated aesthetic to make it look like a live TV performance on Top of the Pops.
Nostalgia is a pleasant feeling someone gets when they are reminded of something from the past. This video includes an aesthetic that gives audiences a nostalgic pleasure. 

The fans are positioned to see how music has changed and developed over the years and compare music from then to now.