One Direction - History: Blog tasks

History of music videos


Music videos typically feature movement – often fast-paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.

 Intertextuality is when one media text references another media text Some include ones that give audiences a sense of nostalgia 

Music videos were used to sell artists or brands music. Some companies will spend a high amount of money to produce a video. This allowed certain musicians to become popular and well-known. Music videos appeared on TV channels such as MTV and were broadcasted to millions.  The music industry no longer has huge budgets but songs and music videos have become more accessible due to the rise of the internet and Digital media. Youtube allows fans to view music videos and music apps like Spotify make it easier to listen to the songs you love 

One Direction: Industry

One Direction is a UK boy band that was formed on the entertainment show 'X Factor'. After finishing the show, the boys signed a record deal with Syco Records (Simon Cowell's Record Lable). The song 'History' talks about the highlights of their career. The video also includes clips that were taken from the start of their career to the end. 

Simon Cowell and the record company have to make sure that the songs and videos produced are something that their fans will enjoy, to ensure sales.
Vertical integration is when one conglomerate owns different companies in the same chain of production.

Horizontal integration is when one company buys other companies at the same level of distribution

Audience

One Direction's target audience is young teenagers. The majority of their fans are girls. This can be seen in the music video 'History'. When the scenes of the concerts came up, nearly all of the audience were girls. 

 3 scenes of the video that would appeal to 1D fans;

• when the boys first auditioned to X Factor. This could bring back some memories for fans that supported them from the beginning.
• the scenes at the concert. The fact that this was included shows that One Direction loved their fans. A fan seeing this will feel appreciated
• The ending scene when they part their ways. This will give their fans closure.

Nostalgia is sentimentality for the past, typically for a period or place with happy personal associations. This video offers fans nostalgic moments as it focusses on key points in their career. It begins when their young and it ends when they are all grown. Personal relationships are offered through this music video. fans have built a connection with One Direction and this video puts that connection into the spotlight towards the end (concert scenes).